This time an ad for Nestea caught my eye while I was web-drifting. The ad for Green Tea proudly proclaimed "Like a punch in the mouth that feels good."Who comes up with this garbage? I can imagine the meeting where they came up with ideas for new ads.
Ad writer 1: We need to compare our Green Tea to something enjoyable and pleasureable.
Writer 2: How about a punch in the mouth?
Writer 1: That doesn't sound very enjoyable.
Writer 2: No no, this would be like a punch in the mouth, but it feels good.
Writer 1: "Like a punch in the mouth that feels good." That's brilliant!
Writer 2: I've got some other ideas. We could say it's like a kick to the crotch...
Writer 1: Quit drilling, you've struck oil! Let's run it!
Any clown that comes off the street is apparently able to write advertisements for multi-million dollar corporations. How about this: "Like Hitler but kills thirst instead of Jews"? Eh?
You're right, I probably put too much effort into that ad. It would never work.
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